Pinterest Marketing Strategy. How to create a strategy for your company. When it comes to social media marketing, Pinterest is often the underrated gem. It’s not just about wedding ideas or recipes (though those are pretty awesome, too). Pinterest is a powerhouse for businesses, especially if you’re looking to drive traffic, grow brand awareness, or boost sales.
In this blog, I’ll walk you through everything you need to create a Pinterest marketing strategy that works—whether you’re a small business owner, a marketer, or someone looking to give your brand a visual boost. Let’s dive in!
Why Pinterest Is a Game-Changer for Businesses
First, let’s talk about what makes Pinterest special. Unlike most social platforms where users scroll mindlessly, Pinterest users come with intent. They’re searching for inspiration, solutions, and products. In fact, 85% of users say Pinterest is where they go to start a new project—and that project could easily include buying your product or service.
So, if your business isn’t on Pinterest yet, you’re leaving traffic (and sales) on the table.
1. Start with Clear Goals
Before jumping in, figure out why you’re using Pinterest. Is it to drive traffic to your website? Increase sales? Build your brand presence?
Here are some examples of clear goals:
- Drive 1,000 monthly visitors to your website within three months.
- Grow your Pinterest followers by 20% in the next quarter.
- Boost product sales through Pinterest ads by the end of the year.
Having clear goals will help you measure success and stay focused.
2. Know Your Audience
Pinterest isn’t a one-size-fits-all platform. To succeed, you need to know who your ideal audience is and what they’re searching for.
Start by asking these questions:
- What problems does my product or service solve?
- What kind of inspiration would my target audience look for on Pinterest?
- Are there trending topics or seasonal content that match my niche?
Use Pinterest Trends (a free tool) to see what’s hot in your industry. For example, if you’re in the home decor niche, terms like “minimalist living room ideas” or “DIY home projects” might be trending.
3. Optimize Your Pinterest Profile
Your profile is your storefront on Pinterest. Make it inviting and professional:
- Switch to a Business Account: This gives you access to analytics and advertising tools.
- Craft a Keyword-Rich Bio: Mention what your business does and include relevant keywords. For example: “Helping busy moms create organized spaces with our minimalist home products.”
- Use a Branded Profile Picture: Your logo or a high-quality image that represents your brand.
- Enable Rich Pins: These provide extra details (like pricing or descriptions) directly on your pins.
4. Create Scroll-Stopping Pins
Pinterest is all about visuals, so your pins need to shine. Here’s how to create pins that grab attention:
- Use Vertical Images: The recommended ratio is 2:3 (e.g., 1000 x 1500 pixels).
- Add Text Overlays: Include a clear, bold headline on your pin. This works great for tutorials or product promotions.
- Be Consistent with Branding: Stick to your brand colors, fonts, and logo placement.
Pro Tip: Use Canva to design professional-looking pins—even if you’re not a designer!
5. Master Pinterest SEO
Yes, Pinterest is a social platform, but it’s also a search engine. To get your content discovered, you need to nail Pinterest SEO.
Here’s what to optimize:
- Pin Titles and Descriptions: Use keywords naturally. For example, “10 Easy Vegan Recipes for Busy Weeknights.”
- Board Names: Instead of “My Ideas,” use descriptive names like “Modern Kitchen Renovation Ideas.”
- Alt Text: Add keywords to your pin’s alt text for better search visibility.
Take time to research keywords your audience is searching for. Pinterest’s search bar is a goldmine for this—just start typing, and it’ll suggest popular terms.
Pinterest Marketing Strategy.
6. Organize Your Boards Like a Pro
Your boards are where your pins live, so they need to be well-organized and appealing.
- Create boards around topics your audience loves. For example, if you sell eco-friendly products, you could have boards like “Sustainable Living Tips” or “Eco-Friendly Gift Ideas.”
- Add keyword-rich descriptions to each board.
- Pin your content to multiple relevant boards to increase exposure.
7. Engage with the Pinterest Community
Pinterest isn’t as interactive as Instagram, but engagement still matters.
- Repin content from others in your niche to keep your boards fresh.
- Leave thoughtful comments on popular pins to get noticed.
- Follow accounts that align with your brand to build connections.
8. Track and Tweak with Pinterest Analytics
Pinterest Analytics is your best friend. It tells you which pins are performing well, what’s driving traffic, and where you can improve.
Focus on these metrics:
- Impressions: How often your pins are seen.
- Saves: How often users save your pins (a good sign they find your content valuable).
- Clicks: How many people click through to your website.
Use this data to double down on what works and tweak what doesn’t.
9. Give Pinterest Ads a Try
If you want faster results, Pinterest ads are a great investment. They’re affordable compared to platforms like Facebook, and the targeting options are robust.
Here are a few ad types to consider:
- Promoted Pins: Boost your best-performing pins.
- Carousel Pins: Showcase multiple products or images in one ad.
- Shopping Ads: Ideal for eCommerce stores.
Start small with your budget, test different creatives, and refine as you go.
Final Thoughts of Pinterest Marketing Strategy.
Pinterest is more than just pretty pictures—it’s a powerful marketing tool that can drive serious results for your business. By following these steps and staying consistent, you’ll be well on your way to Pinterest success.
Remember: experiment, analyze, and don’t be afraid to get creative. Now go ahead and pin your way to business growth!