How to Get More Followers on Pinterest: Proven Strategies for Growth. Pinterest is often seen as a hidden gem when it comes to social media marketing. If you’re looking to increase your followers, drive traffic to your website, or just get more eyes on your content, then Pinterest is one of the best platforms to focus on. But growing a following on Pinterest can be tricky if you’re not sure where to start. That’s why I’m here to break down some proven strategies that will help you grow your Pinterest following and boost your engagement, whether you’re a small business owner, content creator, or just looking to expand your personal brand.
Let’s dive into some of the best ways you can get more followers on Pinterest!
1. Optimize Your Pinterest Profile
First things first, if you want to attract followers, your Pinterest profile needs to look inviting and professional. Just like any other platform, your profile is the first thing people see, and if it’s not optimized, they might not stick around.
- Profile Picture: Choose a clear, high-quality image that represents your brand. If you’re a business, use your logo. If you’re a personal brand, a friendly headshot works wonders.
- Username & Bio: Keep your username simple and memorable. It should reflect your brand or niche. Your bio should include keywords related to your niche, so people can easily find you when they search. Don’t forget to include a call to action (CTA) like, “Follow for daily inspiration on DIY crafts!” to entice people to follow you.
- Website Link: Link your website or blog to your profile. This way, interested visitors can easily click through to learn more about you and your offerings.
2. Create Compelling Pins
Pins are the heart of Pinterest, so it’s important to create pins that stand out. You want people to click on your pins, save them to their boards, and share them with others. Here’s how to do that:
- Use High-Quality Images: Pinterest is a visual platform, so your images need to be high-quality and visually appealing. The ideal image size for Pinterest is a 2:3 aspect ratio, meaning a vertical image works best. Avoid blurry or low-resolution images as they won’t get the attention they deserve.
- Pin Descriptions: Write detailed descriptions for your pins, using relevant keywords. Pinterest’s search engine uses these descriptions to match your pins with user searches, so don’t be afraid to be descriptive. Add a CTA like, “Click to discover more tips!” or “Save this for later!”
- Design Custom Pins: Custom pins with clear, bold text overlays tend to perform better. You can create these using tools like Canva. Just make sure the text is legible even on mobile!
3. Leverage Pinterest SEO
Pinterest operates like a search engine, so it’s important to optimize your pins and boards for SEO (search engine optimization). The better your SEO, the more likely your content will appear in search results and be found by users.
- Keyword Research: Use Pinterest’s search bar to find keywords related to your niche. Type in a few terms, and Pinterest will auto-suggest popular searches. Include these keywords in your pin titles, descriptions, and board names.
- Board Optimization: Name your boards using relevant keywords and write keyword-rich descriptions for them. For example, if you’re running a food blog, you might have boards like “Healthy Breakfast Recipes” or “Quick Dinner Ideas.”
- Hashtags: Don’t forget to add hashtags to your pin descriptions! Just like on Instagram, hashtags make your pins discoverable to a broader audience. Aim for 3-5 hashtags per pin.
4. Pin Regularly and Consistently
Consistency is key on Pinterest. If you want to grow your following, you need to pin regularly. This ensures that your content stays fresh in front of your audience. But don’t just pin randomly—think strategically.
- Pin to Multiple Boards: Repin your own content to different boards to give it more exposure. Just make sure the board it’s going to is relevant to the pin.
- Schedule Pins: Use scheduling tools like Tailwind to automate your pinning. This way, you don’t have to manually pin content every day, but your account will remain active. Tailwind also provides analytics that can help you figure out the best times to pin for maximum engagement.
5. Engage with the Pinterest Community
Pinterest isn’t just about posting your own content—it’s also about interacting with others. The more engaged you are with other users, the more likely they are to follow you back.
- Follow Other Users: Follow people in your niche or industry. When you follow others, many will follow you back. This is an easy way to build your follower base.
- Repin and Comment: Engage with others by repinning their content or leaving thoughtful comments. This helps you get on their radar, and they may return the favor.
- Join Group Boards: Group boards allow you to share your pins with a larger audience, so look for boards in your niche that are open to new collaborators. Being part of these boards can significantly increase your visibility.
6. Run Pinterest Ads
If you want to speed up your growth, running Pinterest ads is a great option. Promoted pins can help you reach a larger audience and attract more followers, especially if you’re just starting out and need to give your content a little boost.
- Targeting: Pinterest offers robust targeting options, allowing you to focus on users who are likely to be interested in your content. You can target based on interests, demographics, or even keywords.
- Promote Your Best Content: Don’t waste money promoting every pin. Instead, focus on your top-performing pins that already have good engagement.
7. Cross-Promote Your Pinterest Account
Don’t keep your Pinterest profile to yourself—share it on your other social media platforms. By promoting your Pinterest account on Facebook, Instagram, Twitter, or even through your email list, you’ll increase your visibility and encourage followers to find you on Pinterest.
If you have an email list, include a link to your Pinterest profile in your newsletters. If you have a large Instagram following, invite your followers to check out your Pinterest boards for more exclusive content.
8. Analyze Your Results and Adjust
Pinterest provides analytics that will show you how your pins are performing. Use this data to your advantage. Look at which pins are getting the most engagement and figure out why. Maybe certain keywords or images are performing better than others. Once you identify trends, tweak your strategy accordingly.
Final Thoughts
Growing your Pinterest following doesn’t happen overnight, but with these strategies, you’ll be on the right track to success. Consistency, high-quality content, and engagement with your community will make a big difference in your follower count. So go ahead, implement these tips, and get ready to watch your Pinterest account grow!
Happy pinning!