How to Get Followers on Pinterest: Proven Strategies for Growing Your Audience. Pinterest isn’t just a place for dream wedding boards or mouth-watering recipe ideas—it’s a powerhouse platform for driving traffic and building an audience. Whether you’re a small business owner, content creator, or just someone looking to grow your Pinterest presence, having more followers can open doors to better engagement, increased visibility, and ultimately, more success.
In this guide, I’ll share practical tips and actionable strategies to help you gain more Pinterest followers. Let’s dive in!
Step 1: Optimize Your Pinterest Profile for Success
First impressions matter, especially on Pinterest. Your profile is your digital storefront, so let’s make sure it looks polished and professional.
- Switch to a Business Account: This gives you access to Pinterest Analytics and advertising tools.
- Profile Picture: Use a clear and recognizable image, like your logo or a professional headshot.
- Write an Engaging Bio: Include relevant keywords and make it clear what value you offer.
- Add Your Website: Don’t miss out on driving traffic to your site!
Make your profile easy to recognize and instantly appealing.
Step 2: Understand and Leverage Pinterest SEO
Pinterest isn’t just a social media platform—it’s also a search engine. If you want to grow, you need to understand Pinterest SEO.
- Use Keywords in Your Bio, Board Titles, and Pin Descriptions: Research trending keywords using Pinterest’s search bar.
- Write Clear, Descriptive Titles for Your Boards: Be specific and use phrases people might search for.
- Optimize Pin Descriptions: Describe your content using relevant keywords naturally.
Think of Pinterest like Google but for visual content. The better you optimize, the more people will find you.
Step 3: Create High-Quality, Shareable Pins
Your Pins are the heart of your Pinterest strategy. They need to stand out in a sea of beautiful visuals.
- Use Vertical Images: Pinterest favors tall, high-resolution images (2:3 ratio works best).
- Add Text Overlays: Make your message clear with bold, readable fonts.
- Stay On-Brand: Use consistent colors and fonts to make your content instantly recognizable.
Pro tip: Test different styles to see which Pins perform best with your audience.
Step 4: Build and Organize Strategic Boards
Boards are where your Pins live, and they need to be easy for users to navigate.
- Create Niche-Specific Boards: Don’t be generic. Think “Vegan Breakfast Recipes” instead of just “Food.”
- Optimize Board Descriptions: Again, keywords are your best friend.
- Join Group Boards: These can expose your content to a wider audience.
The more strategic your boards, the more likely they’ll attract followers.
Step 5: Develop a Consistent Pinning Strategy
Consistency is key on Pinterest. Sporadic pinning won’t get you far.
- Pin Regularly: Aim for at least 5–10 Pins a day.
- Use Scheduling Tools: Platforms like Tailwind can help keep your content flowing.
- Balance Original and Curated Content: Share your own Pins and repin others’ quality content.
Find a schedule that works for you and stick to it.
Step 6: Engage Actively with the Pinterest Community
Pinterest isn’t just about posting—it’s about connecting.
- Follow Accounts in Your Niche: Build relationships with like-minded creators.
- Engage with Popular Pins: Comment thoughtfully and repin content.
- Respond to Comments on Your Pins: Show your audience you’re active and listening.
Engagement builds trust and keeps your profile active in Pinterest’s algorithm.
Step 7: Analyze Pinterest Analytics for Growth Insights
If you’re not tracking your progress, you’re missing out on valuable insights.
- Check Analytics Regularly: See which Pins and boards are performing best.
- Understand Audience Insights: Learn what your audience loves.
- Adjust Your Strategy: Use the data to refine your approach.
Analytics is like your Pinterest GPS—use it to stay on course.
Step 8: Promote Your Pinterest Profile Across Platforms
Your Pinterest account doesn’t have to exist in isolation.
- Add Pinterest Widgets to Your Website: Make it easy for visitors to follow you.
- Cross-Promote on Social Media: Share your best Pins on Instagram, Facebook, or Twitter.
- Use Email Marketing: Include links to your Pinterest profile in newsletters.
Leverage your existing platforms to grow your Pinterest audience.
Step 9: Run Pinterest Ads to Attract Followers
If you have a little budget to spare, Pinterest Ads can fast-track your growth.
- Promote Your Best-Performing Pins: Amplify content that’s already doing well organically.
- Target the Right Audience: Use Pinterest’s targeting tools to reach your ideal audience.
- Track Ad Performance: Keep an eye on your ROI.
Even a small ad budget can make a big difference.
Final Tips for Pinterest Success
- Stay consistent with your pinning schedule.
- Keep your visuals high-quality and on-brand.
- Adapt to Pinterest’s updates and trends.
Growing your Pinterest followers takes time, but with the right strategies, it’s absolutely achievable. Remember: Pinterest rewards quality content, consistency, and smart SEO.
So go ahead—start optimizing, pinning, and engaging. Your next follower could be just one Pin away!